Companies we’ve served:

About the Company

Tap unrealized markets through culturally relevant management and communications consulting.

Progressive real estate and financial services companies grow revenue and credibility through our socially diverse insights and strategic solutions. Our subject matter expertise is bolstered by select industry expert partners, where together we build durable, differentiated communications that drive value and impact. Founded in 2015, our firm leadership has stewarded projects across the U.S. and abroad. Key work has included overseeing and managing innovative research, leading PR and business development for organizations, who in aggregate, are responsible for over $140 billion in assets under management. Our work touches public, private, non-profit and academic institutions, helping organizations transform and grow through pertinent, inclusive communication strategies.

Daniel D. Atwater

Managing Director

Uniquely poised to address timely market gaps at the intersection of mindfulness, culture, and alpha investment returns, Professor Atwater founded Atwater Strategies, a public relations, business development and strategic advisory consulting firm in 2015. As managing director, Mr. Atwater is a thought leader and trusted strategic advisor on culturally relevant solutions for early-stage to Fortune 100 corporations. Over his 15 year career, Mr. Atwater has been responsible for advisory and profile services for notable organizations such as SoftBank Investment Advisors, China Oceanwide Holdings Group, Fiera Capital, Maxim Group (via LGBTQ Loyalty Holdings, Inc.), Bel Air Investment Advisors, Vnesto Capital, Berkshire Hathaway HomeServices, F&M Bank of Long Beach, RKF and others.

Kevin Camonayan

Chief Creative Officer

Los Angeles-based interdisciplinary creative director and brand strategist with over ten years of experience working directly with founders and brands to ideate, develop and distribute a wide range of brand and marketing initiatives. Mr. Camonayan thrives in the creative profession utilizing his lifelong curiosity and study of the human experience with a particular interest in art, writing and film. Over the last few years, his brand and marketing strategies have served a wide range of businesses including wellness technology, luxury fashion, venture capital, media, arts, entertainment, real estate and architecture.
Atwater Strategies team of public relations, business development and strategic advisory professionals are led by Daniel D. Atwater, adjunct professor and management consultant, who founded the firm in 2015 at a time when the real estate and financial services market called for more culturally relevant strategies.
Since then the team has grown to earn clients trust by utilizing our diverse backgrounds and specialized client business growth capabilities. Our team has earned more than 3 billion news media impressions, orchestrating the public announcements of small to large corporations and has facilitated the launch of diversity and inclusion investment products on wall street, among other key milestones for clients we represent.
The firms advisors are comprised of high profile public, private, non profit, and academic sector leaders responsible for directing major-market civic and corporate industry agendas.
Global trends, market research and academic studies are demonstrating a significant disruption in today’s business and consumer environment. Demand for real-time services, sustainable business practices and diverse executive leadership is now the norm. In response, organizations need strategies to remain relevant and profitable in this changing world. Atwater Strategies solutions bring material change at the top and culturally-relevant marketing and messaging to the public. With a unique expertise in inclusive public relations, marketing, and business development strategies, Atwater Strategies helps organizations better understand and compete in today’s marketplace. We specialize in serving macro-impact industries being served within the real estate and financial services sector.

Public Relations

  • Brand Strategy
  • Messaging and Training
  • Media Relations
  • Stakeholder Engagement
  • Strategic Partnerships
  • Community Relations
  • Signature Events
  • Crisis Management
  • Speaking Engagements
  • Public Listings and Awards

Business Development

  • Integrated Networks
  • Lead Generation
  • CRM Systems
  • SEO and SEM
  • Full Creative Suite
  • Website Development
  • Social Media Marketing
  • Trade Shows/Conferences
  • Collateral Materials
  • Advertising Campaigns

Strategic Advisory

  • Legacy Business Advisory
  • Equity Pathway Programs
  • Multicultural Education
  • Executive Coaching
  • Data-Driven Strategies
  • Sensitivity Training
  • Emotional Intelligence
  • Performance Psychology
  • Expert Negotiation
  • Customized Business Tactics
Clients and Businesses


Oversaw communication teams for a first-ever financial index for inclusion in Wall Street history


Strategic advisory for securing of historic venue naming rights valued at over $250 million


Retained over 1 billion news media impressions for real estate group client in Q4 2016


Facilitated development of and client recognition for founding of new business division within Fortune 100 financial services company

We are the catalyst for propelling our clients to the next level of institutional greatness and sophistication.

We believe genuine relationships are at the heart of success. We are relentless in our commitment to our client’s goals and growth.

Diversity and inclusion remain at the center of our core values. Given our expertise, we have become drivers of social impact and equitable growth.

We believe that responsible and sustainable business practices are conducive to a company’s success.


Jason Bohle

Jason Bohle, Senior Vice President Development, Cypress Equity Investments
“Daniel is a person with a “Can Do” attitude who is a pleasure to work with. He is smart and persistent with a strong attention to detail. Dan would be good to have on any team.”

Barney Frank

Former Congressman Barney Frank; co-author of Dodd-Frank Act
“I worked with Daniel Atwater in my capacity as a Board Member of LGBTQ Loyalty (Holdings) when he was publicizing our work. I was very happy with his efforts. He is intelligent, conscientious and responsible. His work with the media and his advice to company staff were of high quality. I am pleased to give him a very favorable recommendation.”

Vidhya Ravi

UX Research – Microsoft

“In Daniel’s responsibility managing media relations for the global angel and venture capital summit, I was impressed with his capacity to manage financial and tech media interactions with international spokespersons from SoftBank, OPIC and other leading companies.”


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